Built GrowSpotlight to $1M ARR
As founder, I drove lead generation and sales through cold email, partnerships, paid ads, and strong networks.
AS
Arjun Shukla
Sales / marketing / startup growth
I'm Arjun Shukla.
I do sales and marketing for startups. I like turning good products into clear offers, reliable pipeline, and customers who are glad they found them.
Achievements
Two simple proof points: I built a company from scratch, and I helped an AI startup double ARR.
Took Rosebud from $1M to $2M ARR
As Head of Growth, I built paid funnel strategy, creative testing, landing-page flow, and lifecycle motion.
Principles I follow
I keep coming back to a small set of sales, marketing, and operating ideas.
- Breakthrough Advertising Meet the market where its awareness already is.
- Alex Hormozi - $100M Offers Make the offer clear, valuable, and hard to ignore.
- The Sales Acceleration Formula Build pipeline with process, measurement, and repeatability.
- Amp It Up Raise the tempo, simplify the priorities, and execute.
- Zero to One - Peter Thiel Find the non-obvious edge and build from first principles.
Work
Rosebud
Head of Growth
Took ARR from $1M to $2M by building paid funnel strategy, creative testing, landing-page flow, and lifecycle motion.
Mason Interactive
VP of Sales
Integrated GrowSpotlight after acquisition; rebuilt the offer and sales motion; helped generate record pipeline post-merger.
GrowSpotlight
Founder and CEO
Built the company to $1M ARR as founder; drove lead generation and sales with cold email, partnerships, paid ads, and strong networks.
Booz / PwC
Strategy consulting
5 years in corporate strategy; built board-level narratives, commercial cases, and operating models for complex organizations and billion-dollar investment decisions.
Engineering
Systems foundation
3 years in process engineering, including piping and pumpwork at Tooheys; learned how systems actually move: constraints, flows, throughput, and tradeoffs.
Selected projects
Codex Blocks
Closed beta
A productized proof point for translating AI tooling into useful workflows, examples, guides, and prompts people can actually adopt.
Willoe
Closed beta
A trust-first consumer AI concept: text-based pregnancy support with memory, careful answers, and better questions.
GrowSpotlight.com
Acquired, merged
The business development story in one link: built from scratch, scaled through customer trust, sold to Mason Interactive.
A little more
Wife and kids
Family is the center of gravity.
Sports
American football, playing rugby, cricket, and honestly anything with a bit of competition.
History and geopolitics
Ancient history, maps, incentives, and why people move the way they do.
People
I like meeting new people and getting past small talk.